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How to Make Your Social Media Accessible

To make your social media accessible, You need to ensure your content reaches a wide range of people with diverse needs. The accessible to use clear, and simple language. Avoid excessive jargon. You can do this by making accessibility a central part of your content planning.

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What is Accessibility?

Accessibility involves ensuring that your content is meaningful, usable, and sensible for many people as possible. It refers to the practice of designing service, product, environments, and content can be used by everyone, including people with disabilities, by removing barriers that limit their participation. This involves implementing practices that allow everyone, including those with visual, auditory, cognitive, or physical impairments, to engage  with content effectively.  Improving accessibility, social media platforms and content creators can reach a wider audience, fostering inclusivity and equal access to information and communication for all users. 

Why is accessibility important?

Accessibility is important because it ensures that everyone. can fully engage with and participate in online platforms. The several reasons are;

  1. It benefits everyone: Accessibility potential audience by ensuring that more people can access the content. For example, well-structured, clear text can be appreciated by all users. 
  2. It improves SEO: The search engine favor content that follow best practices for usability. 
  3.  It enhances brand reputation: The prioritizing accessibility, businesses can build a more images, foster customer loyalty, and create a more equitable digital environment. 
  4.  It is the right thing to do: The helps to ensure that all individuals, including those with different needs, have equal access to information and service. It promotes inclusivity. 

Issues to consider

The developing an accessibility plan, you need to consider users with visual and users with mobility impairments, auditory impairments.

Visual and auditory impairments: This is why it is so important to consider alt text and screen readers when crafting content. According to the World Health Organization (WHO), there are approximately 2.2 billion people around the world who have some form of vision impairment ranking from mild to sever.

Best practices accessible social media posts

1. Use Alt Text for Images

Description: Add descriptive alt txt to images so that people using screen readers can understand the content keep it concise but informative.

2. Use clear and readable fonts

The social media posts, you text will use the platform’s default font. some platforms, you can use a third-party tool to format text. avoid over formatting the text, because this can become distracting. Also, formatted text cannot be read by a screenreader. 

3. Use appropriate color patterns

Using appropriate color patterns avoid using color to information your social media posts. The content should carried by the words, not the colors. The consider your color combination and patterns. What text color works best against what background? Aim for a striking contract that avoids looking off-putting. In general avoid light-colored text on a dark background. For example, purple on a green background is easy to read. but light green on a green background is difficult to read similarly, blue on a yellow background is easy to read whereas pink on a yellow background is difficult.

4. provide captions and audio description for videos

short-form video, are popular on social media. For all video you should captions. you can also add audio description.

Captions are text version of any words spoken during the video. That can also include information on tone voice emotions, and background sounds.

Audience description (AD) is additional commentary that explains what’s happening on screen. It could describe body language, expressions and movements.